Fairfax has announced its sponsorship of the coffee in the prestigious Britain’s Best Retailer Awards.
Britain's Best Retailer Awards ceremony is a black-tie evening beginning with a Buck Fizz reception in the exclusive bar area of the Hilton Manchester Deansgate Suite, before it moves into the luxurious Deansgate suite for a superb three-course dinner.
As the coffee sponsor Fairfax will provide a coffee station, which at some point each guest is invited to go and taste the delicious coffee specialities.
"Sponsoring Britain's Best Retailer Awards 2007 as well as the recent Industry Awards seemed like an ideal way to further raise the awareness and profile of the brand within the retail environment," said Lau Andreasen, general sales and marketing manager, Fairfax Coffee.
Founded in 2003, Britain's Best Retailer Awards was formed when DIY Week, Hardware & Garden Review and Housewares Magazine joined forces to create a bright new event celebrating the best of Britain's hardware, housewares and diy retailers.
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