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Dulux urges industry to join its London Revolution

Published: 22 January 2020 - John King

Dulux is calling for painters and decorators across the UK to put down their brushes and pull on their sports kit to take part in the final Dulux London Revolution in 2020. 

For the fifth and final year, Dulux will sponsor the mass participation event and enter a team to take on either the 155-mile two-day bike ride or one of the three run/walk distances offered in the trails part of the event. 

Set to be the biggest Dulux London Revolution yet and taking place on 9 and 10 May 2020, Team Dulux will celebrate this milestone by entering their largest team to date, and they want professional painters and decorators to join them. 

The Dulux London Revolution is also a dual sport extravaganza, so whether you are a cyclist, or a runner or walker, there is something for everyone. 

Entrants will be supported before the event with regular communications, updates, full training plans and organised training rides and runs. Team Dulux will even help new riders with their bike choice and kit list.

Participants will be encouraged to help Team Dulux reach their fundraising target of £150,000 which will jointly support AkzoNobel’s charity partner, the Outward Bound Trust and also a charity of their choice.

The Outward Bound Trust is an educational charity that helps young people to defy limitations through learning and adventures in the wild. Through tireless fundraising, AkzoNobel teams have been able to send more than 500 young people on a course that will change their young lives forever. 

Dulux has been on a journey throughout five years of sponsoring the event - with more than 650 colleagues, clients and friends of the business uniting to become fitter and healthier. 

Alistair McAuley, AkzoNobel UK & Ireland managing director, said: “We’re so pleased to be sponsoring this very special event for the fifth time. 

“We’ve had a great five years backing the London Revolution and every single Team Dulux entrant has got so much out of it, from keeping their bodies and minds healthy to getting into the team spirit over the weekend and meeting new friends for life. 

“The Outward Bound Trust is a charity very close to our hearts at AkzoNobel, aiming to unlock young people’s potential regardless of their financial or social circumstances, through powerful outdoor adventure. It’s fantastic to be able to further support their good work through the Dulux London Revolution. 

“On a personal level, I’ve thoroughly enjoyed taking part each year and I look forward to meeting the decorators from across the UK who take up the challenge in 2020.” 



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