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Driving brand awareness

Published: 30 September 2009
Araldite Fusion Power adhesive's motoring campaign promoting its sponsorship of team Oreca Matmut reached its climax last month at the Silverstone leg of the Le Mans 2009 series.
Driving brand awareness
Promoted on key motoring websites to drive brand awareness, an Araldite competition generated more than 500 entries and 1,000 hits to the website.

Winners Anthony Clegg and James Edmondson and guests received a two-day hospitality package to the event and watched team Oreca win the final round of the 2009 series.

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