Television's Dragons' Den star Deborah Meaden and 19-year old inventor Jordan Daykin have a huge success on their hands, according to figures released by IronmongeryDirect.
The retailer's sales of the duo's Grip It fixings product have rocketed by over 600% since the show featured the invention in August.

Grip It is a new design of universal fixing for use with all types of plasterboard installation. The unique wing design makes the fixing easily removable and reusable, meaning no parts get lost in cavity walls, and it can support loads of up to 180kg.

To prove the strength of the fixings in the Den, where entrepreneurs are given a chance to invest in new products, Ms Meaden put her trust in the product by sitting in a chair suspended by chains from a number of Grip It Fixings in a plasterboard wall.

Wayne Lysaght-Mason, managing director at IronmongeryDirect, said: "Demand has rocketed for Jordan's clever invention since it featured on the show, with sales well on the way to justifying Deborah's decision to invest £80,000 for a 25% stake in the company which manufactures the product."

The Grip It fixing was originally invented by grandfather Stan Daykin and his then 13-year-old grandson Jordan when attempting to fit blinds in a house.

Grip It is now one of IronmongeryDirect's top sellers and is also trading in Germany and Belgium, with a patent pending in America. Jordan Daykin's plan is to take the product to the rest of Europe and Australia as well.