Screwfix, the omnichannel retailer, today launches a national campaign for its 60-minute delivery service, Screwfix Sprint. Sprint is Screwfix’s market-leading service that allows customers to have products delivered to home or site in 60 minutes or less, without breaking their stride.
Convenience is paramount for Screwfix’s busy customers. The trade demand quick and easy access to a broad range of competitively priced products, and Screwfix Sprint is industry-leading in providing another option for customers to get their job done quickly, affordably and right first time.
The campaign, signed off with the line: ‘Don’t stop. Sprint.’, brings Sprint to life through a tv advert showing a tradesperson ordering on the Screwfix app, then dancing through the site with his team to the tune of ‘Break My Stride’ by Matthew Wilder.
The classic track is an 80’s earworm, deliberately chosen to help plant the campaign onto construction sites all over the country. Together with the dance moves it’s also the hook of Screwfix’s social media influencer campaign, designed to amplify the message and underline the authenticity of the brand.
Jack Wallace, Marketing Director at Screwfix, comments: "With Sprint, Screwfix is meeting the growing demand from UK tradespeople for affordable, high-quality products in their hands quickly.
“For busy tradespeople, time is literally money and finding the time to pick up an essential and often unplanned item is an inconvenience that can also have an impact on project schedules. With Sprint available in over 320 Screwfix stores across the UK and just a £5 delivery charge, customers no longer need to sit in traffic when the unexpected happens, they can have it delivered where they are in 60 minutes or less."
The integrated campaign was created by creative and innovation agency Five by Five and with media planned and brought by Dentsu X will run across TV, radio, VOD, press, in store, app, digital and social, reaching even more tradespeople across the country. Five by Five also managed the influencer campaign – which is itself a first for Screwfix.
Annabel Mackie, Managing Director at Five by Five, comments: “We’re proud to have delivered a campaign that is packed full of entertainment while still clearly conveying the core message of Sprint’s benefits as well as remaining true to the authenticity of the brand and its customers.”
Over 30,000 Screwfix customers have already utilised Sprint’s convenience, with up to 80% being tradespeople. The service has become embedded into the way some customers shop with the omni-channel retailer.
A Screwfix Sprint customer says: “Used this service to get a few bits that I had run out of. Saved me from having to down tools and go to store. It was delivered within 30 minutes of ordering. Really handy if you can’t secure your workplace and need some bits and helps with workflow. I’ll definitely be using this service again!”
Not only do customers love the service, in 2022, Sprint was awarded “Best Customer Experience” at the highly esteemed Retail Week Awards which celebrates excellence within the retail sector. The judges described Screwfix Sprint as ‘genius’, underlining how putting customers first led Screwfix to create a service that really makes life easier for busy tradespeople.
To benefit from Screwfix Sprint convenience, download the Screwfix app now or visit Screwfix.com for more information