Doff Portland, manufacturer of insecticides, weedkillers and garden care products, has reported a steep rise in sales figures following its brand overhaul in autumn 2013.
The company, which manufactures its products in Nottingham, says it has increased its order numbers and sales by over 50% since its rebrand six months ago.

As part of the project, 150 items across Doff Portland's product portfolio were updated and now feature a new-look logo. Innovative design and stand-out features were a key focus for the development of the Doff Portland brand, while the use of icons and strap lines helped bring the designs up to date.

Matt Jones, managing director at Doff Portland, said: "The increased sales figures and order numbers are testament to the success of the new direction and rebrand of Doff Portland. We've had an outstanding response from our retail customers so far and look forward to the next six months of trading."

The improved business figures follow on from Doff Portland's acquisition by DIY, garden and household item supplier, 151 Products, in December 2012. Both companies plan to expand on the success of the rebrand and are set to launch numerous advances in design, packaging and product innovation over the next two years, to further position the brand as a market leader.