Doff Portland has undergone a major rebrand as part of its strategy to grow its share of the lawn care and pest control market.
To mark the occasion, MP Owen Paterson, Secretary of State for Environment, Food and Rural Affairs, visited Doff's head office near Nottingham on Thursday to celebrate the company's continuing involvement in UK manufacturing. Mark Spencer, MP for Sherwood, also attended to discuss the company's future.

On the agenda was Doff's future UK manufacturing plans, employment opportunities for local people and the regulatory environment for UK businesses involved in research and development.

Owen Paterson MP said: "It was a real pleasure to be invited to visit Doff Portland. It's a great example of a UK manufacturing business reinventing itself. I was particularly pleased to see the significant investment in new equipment, which I hope will put the business in prime position to capitalise on the growing global demand for top-quality British products."

Doff Portland was acquired by 151 Products in December last year and the two companies set out to rebrand Doff to increase its appeal in the DIY, garden centre and multiple grocery retail market.

Heading up the brand overhaul is a new-look logo, which will feature on all 150 products that will continue to be manufactured in the firm's Nottingham factory, where the products have come from for the last 65 years.

Doff Portland's managing director Matt Jones said: "This is a really exciting time for Doff. We're very proud of how far we've come over the last ten months, so welcoming Owen Paterson MP and Mark Spencer MP into our Nottingham factory today was a real honour. We're extremely positive about our future as UK manufacturers and look forward to a prosperous future.

This marks a big change for the company, following financial difficulty at the beginning of the year; its restructuring is part of a plan that was made at the time to avoid insolvency. Debts had piled up to more than £6m and the company was worth less than £1m at the time 151 Products acquired it.