Some of the UK's best-known DIY retailers appear in a new top 10 list of 'alternative superbrands'.
Screwfix, Wilko and Toolstation are recognised for demonstrating a good understanding of their customers, as well as long-term customer loyalty and engagement.

The Ikano Insight Retail Alternative Superbrands list aims to profile the achievements of top-performing UK brands, and has been released to coincide with the annual Consumer Superbrands list, which identifies some of the strongest global names.

People taking part in Ikano Insight's poll were asked to rank brands on a variety of factors including impression; quality; value; satisfaction; purchase intent; purchase consideration; 'buzz', ie, whether being talked about; and reputation.

Now the UK's largest multichannel supplier of trade tools, plumbing, electrical, bathrooms and kitchens, Screwfix rose in the ranks to fifth place for buzz and scored higher than B&Q for satisfaction.

Screwfix's fast offline nationwide growth over recent years, together with its strong online presence and click-and-collect offer, has no doubt contributed to its consistently high scores for value and recommend, which continue to climb year on year, says Ikano Insight.

Offering everything from health and beauty to home and garden, Wilko has felt the pressure of discount stores B&M and Poundland entering the market. But despite the hit on market share, Wilko is still favoured by many and has now reached the number one position for value. Wilko also holds the top ranking for satisfaction, and has seen growth in its recommend and buzz scores too.

Now one of Britain's fastest-growing suppliers of tools, accessories and building supplies, low-cost supplier Toolstation rose in the ranks to fourth position on satisfaction, ahead of both B&Q and Wickes. Toolstation hs also seen an increase in its buzz score, again performing ahead of B&Q and Wickes.

Although Toolstation's score for value is lower than these key competitors, Ikano Insight predicts that this time next year it will be amongst the top five.

Also appearing in the top 10 are Habitat, Home Bargains, Lakeland, George at Asda, Marks and Spencer, Booths Supermarkets and Waterstones.

Ikano Insight head of sales and marketing Barry Smith commented: "Some people might be surprised to see so many hardware stores in the list - but our study shows they are leading the way when it comes to customer satisfaction and value."