Power tool brand Dewalt has announced the launch of a targeted four-week campaign with the UK's biggest national commercial sports radio station, talkSPORT, to promote the launch of its 4.0Ah XR Lithium-Ion battery.
Live on-air for from this week, the brand plans to build awareness via sponsorship tags, radio adverts, as well as a week-long competition, which will air on the Hawksbee and Jacobs radio show.

The competition will give listeners the opportunity to win VIP tickets for the MotoGP at Valencia in November and a Dewalt XR Li-Ion 18v 4.0Ah XRP 3 Speed Combi Drill. Promotional activity will also run on the station's website, which will offer a main prize of a Dewalt XR Li-Ion 18v 4.0Ah 6 piece Combo kit.