Award-winning comedian Adam Bloom has been confirmed as compere at this year's Product of the Year Awards in London.
Adam's TV credits include Never Mind The Buzzcocks, The Stand Up Show and Channel 4's Comedy Lab, and he has won several awards for his sell-out stand-up shows.

He performed his first solo show at the 1996 Edinburgh Festival, quickly followed by the simply-titled Adam Bloom Show in 1997. In 1998 he won the Time Out Award for Best Stand Up.

Adam also performed sell-out solo shows at the 1999, 2001 and 2004 Edinburgh Festivals, and has performed at comedy festivals across the globe, including Montreal, Melbourne and Cape Town.

The Office star Ricky Gervais has named him as one of his favourite stand-ups in 10 years.

Adam will be taking the reins at the Products of the Year Awards 2011, which celebrate the best of product innovation and design from the past 12 months. This prestigious event, including a drinks reception and three-course lunch, will take place at the Park Lane Hotel, London on May 13.

Deadline for entry to the awards is February 14. To enter or book your place at the ceremony, visit www.productoftheyear.biz