Araldite's compact and robust display unit, supplied with integral header card, is being adopted by 70% of the brand's independent stockists, says the firm.
The unit has a footprint of just half a square metre and carries up to 20 eco-friendly Araldite packs. Offering retailers flexibility in building a display that suits their sales profile, the unit can display 'Original & Best' Araldite epoxy adhesives, along with grab and super glues.

The design of the unit is the result of close collaboration with sales partners Velcro Limited and has been thoroughly researched amongst the trade.

"Araldite stockists using the unit can choose which products they want to emphasise and create their own campaigns in store for selected lines," says Jean-Luc Pieau, marketing manager, DIY channel management.