The Co-op will sell beds, headboards and mattresses via its new e-commerce site beds.coop.co.uk
The retail group is keen to take its share of what it views as a growing market, quoting AMA figures that report increases of around 3% a year in a sector valued at £1.6billion.
The new partnership will see The Co-op use Silentnight’s existing distribution network, enabling the retailer to offer customers shoppers free delivery on orders, a 14-day cancellation policy and a five-year guarantee.
The new online beds operation follows the launch of the Co-op’s e-store venture selling a wide range of electrical items, and reflects the company’s desire to increase its digital capacity across all its business areas, including food, funeralcare, legal services and insurance.
Co-op Beds managing director James Holland, said: “The UK beds market is set to take off as the population grows and consumers continue to upsize.
“We believe Co-op Beds offers compelling deals, including at the moment an attractive trade-in deal and all our 4.6 million members qualify for a 5% discount.”