Essential reading for retailers and suppliers in the home improvement market

Chocolate bathrooms melt awards judges' hearts

Published: 27 July 2015 has been shortlisted for PR Week's Best Use of a Small Budget Award for a campaign created around chocolate bathrooms.
Chocolate bathrooms melt awards judges' hearts
The initiative was born out of the realisation that many people were incorrectly spelling bathroom 'suites', and typing 'sweets' into search engines.

Collaborating with their PR agency Dynamo the team decided to create a bathroom suite made entirely of chocolate, and available to buy from The results saw rise in keyword rankings for the term 'bathroom suites' which increased overall sales for the business.

The shortlist for the PR Week awards has been whittled down from hundreds of submissions across 28 categories. Competing with in the nominations are Ladbrokes, Borough Market and Jo's Cervical Cancer Trust. The winners will be announced in October. CEO and founder Ian Monk said it was "very exciting to be nominated for a PR Week award, not to mention being shortlisted amongst some very reputable brands and causes".


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

As we near the end of the summer season, which category is the biggest for you in the build up to autumn and winter?

Latest reader comments

re: Homebase announces CVA proposal and will cut thousands of jobs

Real shame, this was once a brand with an identity and had a strategy of concessions in Habitat , Argos , coffee shops and other concession ...

re: Clas Ohlson to close Croydon store, as it continues to “optimise” UK store base

Dene Presley
this is what is happening because of future technology as the internet shopping is on a rise It’s sad news this shop is closing It’s a ...

re: Long reach sander from QEP

Dermot Connaughton
I want one of these immediately for a house I'm doing up with very high celings.Where in Ireland can I buy one or would you please supply ...

re: New Flashing Tape from Sylglas Fuels Profit Boost for Retailers

Gel Jones
Responding to a TEN YEAR old post is not the way to ask!Heard of Google?...

re: excels in Which? website survey

Graham Bel
I was served by Alisha today and would like to say she was very accommodating and would recommended anyone to be served by her, thankyou ...

Most read stories

Blog and Comment

Dawn of a new age in customer service

Customer service used to be about answering telephones and responding to written requests, but our fast paced, social media driven society ... Read More >>