Essential reading for retailers and suppliers in the home improvement market

Chocolate bathrooms melt awards judges' hearts

Published: 27 July 2015 has been shortlisted for PR Week's Best Use of a Small Budget Award for a campaign created around chocolate bathrooms.
Chocolate bathrooms melt awards judges' hearts
The initiative was born out of the realisation that many people were incorrectly spelling bathroom 'suites', and typing 'sweets' into search engines.

Collaborating with their PR agency Dynamo the team decided to create a bathroom suite made entirely of chocolate, and available to buy from The results saw rise in keyword rankings for the term 'bathroom suites' which increased overall sales for the business.

The shortlist for the PR Week awards has been whittled down from hundreds of submissions across 28 categories. Competing with in the nominations are Ladbrokes, Borough Market and Jo's Cervical Cancer Trust. The winners will be announced in October. CEO and founder Ian Monk said it was "very exciting to be nominated for a PR Week award, not to mention being shortlisted amongst some very reputable brands and causes".


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