Essential reading for retailers and suppliers in the home improvement market

BREAKING NEWS: Dunelm introduces DIY offering with Amtech in-store trial

Published: 29 March 2018
The Amtech DIY trial will be live in 40 Dunelm branches by Easter
The Amtech DIY trial will be live in 40 Dunelm branches by Easter

Homeware and furniture retailer, Dunelm Group, has taken the unprecedented step of approaching Amtech, to run a DIY trial in 40 of its stores.

Dunelm’s new venture is a game changer for the DIY industry, as the retailer is keen to position itself as a one-stop shop for consumers’ home improvement projects. The 171-strong retail chain already carries bedding, curtains, furniture, beds and mattresses, as well as home accessories, small electricals and cookware.

The trial will be live in 40 stores in time for Easter and will be supported with Amtech DIY branded signage to drive footfall to the fixture and reinforce the three-year product guarantee. The trial will be featured on a 1m bay in the power-aisle and will essentially consist of 48 core light-side DIY SKU’s.

The Amtech DIY trial instore at Dunelm
The Amtech DIY trial instore at Dunelm's Inverness branch

The deal is a major coup for Amtech, a DK Tools brand, as it continues in its pursuit of addressing the generational skills gaps with a consumer-friendly brand and product proposition. Amtech national accounts manager Chris Mahon said of the deal: “Dunelm approached us to provide a bay of essential DIY items for their shoppers. This is a very exciting development and a mutually-beneficial opportunity that will no doubt appeal to Dunelm’s core customer base.”

The DIY trial is also part of its strategy to enhance the destination appeal of Dunelm and "create new reasons for customers to shop" with the chain, as it continues to integrate Kiddicare lines and Pausa cafes into its stores to increase its offering and improve customer experience.

 

 

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


With Black Friday and Cyber Monday behind us, have sales picked up in your retail business ahead of Christmas?


Latest reader comments

re: Drews The Ironmongers to close after 87 years

Dave Percy
A Huge Huge loss to Reading, this store has always delivered on every level , the staff are amazing freindly knowligable and it was so nice ...

re: B&Q UK sales slide, as Kingfisher exits Russian and Iberian markets

BQ bob
How long will lowrys disastrous rule of kingfisher be allowed to continue she has overseen the destruction of Britain's best DIY store, one ...

re: Wyevale agrees sale of five garden centres

Kerry Megan Robinson
What will happen to the Cafe located in the Parley Wyevale Garden Centre when In-Excess take over?...

re: Digital is a powerful selling tool, says Toolbank

Toolking Tools
Toolbank is the very company that resists online development of resellers by not supplying to those that dont have a trade counter, so this ...

re: Kingfisher confirms sale and leaseback of B&Q stores

Abdul
I wonder how long the vision of the VL will continue to pull the group to the very bottom? How many days will it go before someone thinks ...

Most read stories