Essential reading for retailers and suppliers in the home improvement market

BREAKING NEWS: Dunelm introduces DIY offering with Amtech in-store trial

Published: 29 March 2018
The Amtech DIY trial will be live in 40 Dunelm branches by Easter
The Amtech DIY trial will be live in 40 Dunelm branches by Easter

Homeware and furniture retailer, Dunelm Group, has taken the unprecedented step of approaching Amtech, to run a DIY trial in 40 of its stores.

Dunelm’s new venture is a game changer for the DIY industry, as the retailer is keen to position itself as a one-stop shop for consumers’ home improvement projects. The 171-strong retail chain already carries bedding, curtains, furniture, beds and mattresses, as well as home accessories, small electricals and cookware.

The trial will be live in 40 stores in time for Easter and will be supported with Amtech DIY branded signage to drive footfall to the fixture and reinforce the three-year product guarantee. The trial will be featured on a 1m bay in the power-aisle and will essentially consist of 48 core light-side DIY SKU’s.

The Amtech DIY trial instore at Dunelm
The Amtech DIY trial instore at Dunelm's Inverness branch

The deal is a major coup for Amtech, a DK Tools brand, as it continues in its pursuit of addressing the generational skills gaps with a consumer-friendly brand and product proposition. Amtech national accounts manager Chris Mahon said of the deal: “Dunelm approached us to provide a bay of essential DIY items for their shoppers. This is a very exciting development and a mutually-beneficial opportunity that will no doubt appeal to Dunelm’s core customer base.”

The DIY trial is also part of its strategy to enhance the destination appeal of Dunelm and "create new reasons for customers to shop" with the chain, as it continues to integrate Kiddicare lines and Pausa cafes into its stores to increase its offering and improve customer experience.

 

 

 

 

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


Are we seeing a rise in consumers interested in smart home security?



Latest reader comments

re: A guide to construction safety for home builders

Daniel Wood
Safety should always be the first priority. If followed properly, these precautions are all we need to tackle all unwanted accidents. I ...

re: Further Homebase closures ahead

Shaun Collorick
Cheltenham homebase has closing down signs outside, but not Gloucester homebase.... Yet!...

re: B&Q sales slide, as Screwfix decision to exit German market costs millions

B&Q bob
No surprises from us on the shopfloor management paralysed by fear of jobs and to weak to take chances so bumble around. Ranges boring, and ...

re: Further Homebase closures ahead

Miss l'a tesha gc Wilson
Please keep me updated regards all Store closures Thank you...

re: Graham Bell to head up B&Q as part of Kingfisher reshuffle

Peter Earl
I HOPE GRAHAM BELL THE NEW CEO OF B&Q GETS TO GRIPS OF THE COMPANY VERY SOON.MY WIFE WENT FROM SHADOXHURST TO GILLINGHAM TO GET SOME ...

Most read stories