Essential reading for retailers and suppliers in the home improvement market

Borrowing for home improvements on the rise

Published: 3 May 2019 - Fiona Garcia
 
 

The average home improvement loan has increased by 16% in 2019, with households in the South East borrowing more for home improvements than any other region in the first quarter of this year, whilst the East Midlands saw biggest spike in home improvement loans.

According to new data from Shawbrook Bank, the South East is the UK’s ‘DIY capital’, with households borrowing more for home improvements than anywhere else in the country during the first three months of 2019 and across the whole of 2018.

As much as 17% of Shawbrook Bank’s lending for home improvements went to borrowers in the South East in the three months to March, although this is down on the share for the whole of 2018 (21%). This is despite official figures reporting that house prices in the region increased by just 0.1% in the past year, with only London and the east of England experiencing lower growth.

Meanwhile, the East Midlands has seen the biggest spike in the first three months of the year compared to 2018, with the share of Shawbrook’s total lending for home improvement loans reaching 12% in Q1 2019.

Notably, the East Midlands has also seen the largest increase in house prices of any English region over the past 12 months.

The most recent official figures from the Office of National Statistics show house prices in the region increased by 4.4% in the 12 months to January 2019.

Shawbrook Bank managing director Paul Went said households “are clearly looking to maximise the value of their home by carrying out home improvements”, regardless of whether house prices in their region are flat or increasing.

Analysis of Shawbrook’s loan data shows the average size of a home improvement loan has increased by 16% when comparing the first quarter of 2019 with the same period for 2018.

The increase in the amount of money Shawbrook’s Personal Loan customers are borrowing to renovate their homes could be due to changes in the value of the pound. Since the EU referendum in 2016 the value of sterling has fallen and therefore the cost of imported goods and raw materials has risen.

Although the cost of home improvements may be on the rise if construction firms are forced to pass on price increases to their clients, there is still value to be made from renovations that are well-planned.

 

Figure 1: Share of all home improvement lending by Shawbrook Bank

Top 10 UK regions

Q1 2019

2018 (12 months)

South East

17%

21%

London

15%

15%

North West

13%

12%

East Midlands

12%

7%

Scotland

10%

9%

Yorkshire & Humber

9%

9%

West Midlands

7%

8%

North East

7%

4%

East Anglia

5%

4%

South West

4%

7%

Wales

1%

4%

 

 

 

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