DIY in cyberspace
by Ellie Dawes|
DIYWeek.net's former web guru Ellie Dawes blogs on the world of online retail.
Want to know what a QR code is? Whether retailers are better marketing on Twitter or Facebook? Please get in touch and let me know what YOU would like to know more about so I can write blog posts that are useful to you.
Get your baps out
So is the MEM's advert sexist? When I first read the description of it I thought this was a bit of an overreaction by the ASA.
Help, everyone's slagging me off!
One of the fears companies, particularly larger companies, have with getting involved with online marketing and social media is the potential for negative feedback.
Lights, Camera, action! Utilising online video.
Online video is an effective way of advertising online, most advertising gurus are agreed on that. But what's the best way to do it? Isn't it expensive to achieve results? Here are a few things I think you could consider to get off the ground with video advertising.
In praise of the wild goose chase
You get told everywhere that social media is the future and marketing will never be the same again. I wonder how many of us start social media accounts secretly thinking, this can't really be as useful as it's cracked up to be.
Why apps upset me, and Google+ cheers me up
A part of me hates smart phones. For one thing they turn nice normal people who you used to enjoy socialising with into annoying recluses who sit in the pub totally ignoring you while they poke people on Facebook and play Angry Birds.
Don't sand so close to me
At a recent seminar I went to about building online communities, one of the speakers said that the best way to engage people through social media was to get them competing against each other. So if you had an online forum, introduce a star system so people who had made more posts had more stars under their names.
Bringing search into Focus
I've just been taking a look at the amount of Google searches for Focus DIY over the last few years using Google Insight.
The world wide web in miniature
It's official, the internet is changing. Or rather, the way people are using the internet is changing, so the internet needs to change. And it will, so don't let your website be one of those left behind.