Essential reading for retailers and suppliers in the home improvement market

“Big box DIY stores are losing relevance”

Published: 9 February 2017 - Jenny Wonnacott

The annual Global DIY Summit, which takes place in Berlin this June, has issued a warning that big box DIY stores are losing relevance in the market as a whole.

Other channels, says the show's organisers Fediyma and EDRA, are growing while big box stores are missing out, with e- and mobile-commerce, speciality and pop-up stores, small formats and showrooms all growing in appeal.

Learn more about the decline of big box DIY stores in Berlin this June
Learn more about the decline of big box DIY stores in Berlin this June

Latest studies support the idea that customers no longer want to shop anonymously in large stores, surrounded by shelves stacked high and deep. As a result, big box retail must shift its strategy away from competing on access and selection to staging memorable customer experiences. What are home improvement retailers changing to adapt to this new situation?

“Business platforms are nothing new. To compete in the digital era, it’s imperative for every business to understand what type of platform will serve it best, how its business model must change and how to make the transition.

Businesses must re-imagine themselves in terms of the experiences they want to provide, rather than the specific transactions or products they want to sell. With this information in mind, they can then look to transform their operations by understanding what type of platform should be deployed and which partners to engage. This will allow them to seamlessly provide the experience to their audience.”

This is just one of the topics up for discussion at this year's Global Summit from June 8 – 9. An early bird offer on tickets is currently available until March 15, 2017.

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