Following extremely positive experiences over the last two years, The British Home Enhancement Trade Association (BHETA) is to repeat its support for the pioneering Innovation Zone at the Totally DIY & Tools Exhibition next month.

The Zone is all about giving innovative new suppliers the chance to showcase their product ideas to an audience of independent and multiple buyers for the first time.

BHETA’s home improvement sector director Paul Grinsell explainsed, “BHETA has a great reputation for retail engagement across the industry and this is a productive way to offer some practical help towards presenting really innovative products to buyers at the industry show.”

The ‘BHETA Innovation Zone’ is a standalone island site of shell scheme stands within Totally DIY & Tools. BHETA offers a special rate for participants on the understanding that they are entirely new businesses and entrepreneurs with brand new product ideas. BHETA invites key retail buyers to visit each of the participating companies. The BHETA Innovation Zone also includes a lounge area for business meetings and BHETA offers advisory meetings with each company to assist with future development as well as providing market data and a number of detailed retailer profiles.