The British Home Enhancement Trade Association (BHETA) has teamed up with new retail partner Wickes to host another of its successful Meet The Buyer days and has also gained iconic housewares brand KitchenAid as its newest member.
The event will be exclusive to BHETA members and will take place on September 2nd at Watford Town Football Club on Vicarage Road, Watford.

The brief from Wickes is that it is interested in seeing new suppliers with products that will complement its trade and keen DIYer-focused current ranges. This includes both branded and potential own- brand product. Existing suppliers should not attend unless they have a product in a separate category from those already supplied.

As usual, all companies attending will be allocated a 20-minute appointment with their respective buyer or buyers and a maximum of two people from each company will be allowed. All relevant buyers will be present on the day, as will representatives from QA.

BHETA executive chairman David Smyth commented: "Unsurprisingly there is substantial interest in this event and we have accommodated as many BHETA members as we can. We are looking forward to an immensely productive day for all parties."

BHETA is also delighted to be welcoming another strong household name into its ranks with KitchenAid joining. Its latest member was established over 90 years ago following the creation of its first stand mixer designed to help professional bakers mix bread dough. Today's KitchenAid offer a range of premium major and small kitchen appliances, from ovens to mixers and even bakeware.