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BHETA expands DIY committee

Published: 10 March 2021 - Neil Mead

The British Home Enhancement Trade Association (BHETA) has expanded its DIY committee, welcoming George Brickwood, eCommerce Director UK&I of Schneider Electric.


George Brickwood joined Schneider Electric in May 2019 as eCommerce Director UK&I to support the growth of digitisation and eCommerce within the electrical distribution industry.  George’s experience is derived from 20 years in the distribution sector, having worked for Wolseley UK in several commercial and operational roles, most recently leading the eCommerce strategy within the UK.  In 2020, he was appointed to the board of EDA Data Services as Non-Executive Director to drive improved product data quality and deployment.

George said: “I’m excited to have the opportunity to join the BHETA DIY Committee and to combine my experience with that of the existing members. The DIY sector is an area that deserves real focus, with so much opportunity now and in the future, this is a great time to ensure we are supporting the sustainable growth of our members.”

BHETA has five specialist committees for home improvement (DIY), housewares, small electrical appliances, EOSC (environment, operations & safety) and export, comprising senior representatives from leading member companies meet regularly to ensure that members receive best in class advice and support.

Will Jones, Chief Operating Officer at BHETA commented, “It is brilliant to see George joining the team, especially given his online specialism.  One of BHETA’s roles is to drive the industry for the future and eCommerce is clearly a major part of that future.”

For more information about BHETA and its networking and business support opportunities, contact Member Services Manager, Nicola Adams on or 07946 078566.


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