The British Home Enhancement Trade Association (BHETA) is to repeat its support for the Innovation Zone at the Totally DIY Exhibition next month.
The zone gives innovative new suppliers the chance to showcase their product ideas to an audience of independent and multiple buyers for the first time.

The BHETA Innovation Zone is a standalone island site of shell scheme stands within the show. BHETA offers a special rate for participants on the understanding that they are entirely new businesses and entrepreneurs with brand new product ideas, and invites key retail buyers to visit each of the participating companies.

Two of last year's show's new product awards were presented to exhibitors within the Innovation Zone.