Glazebury-based Bents Garden & Home has created its own customer loyalty scheme, the 'be inspired' club, which will reward members and help build a picture of the centre's customer base.
Rewards will be available in store, online, at The Fresh Approach Restaurant as well as at a number of specially selected partners including Culcheth's Spice Lounge, HotelExclusives.com and The Telegraph.

Bents managing director Matthew Bent said: "We are very aware that our customers choose to visit us and have wanted a way to say thank you for a long time. The 'be inspired' privilege club is the perfect solution and we believe it's the start of something very special.

"The more our customers visit us, whether online or in store, the more we will know about what they love so will be able to treat them with little extras that are most suited to them as an individual."

Upon joining, members will receive a voucher for a welcome tea or coffee at The Fresh Approach Restaurant and an annual voucher for a slice of birthday cake. Amongst other offers those who spend £30 or more in December will receive a £5 voucher to spend in January or February.

Customers who join in September, October and November will be entered into a draw to win £500 to spend on Christmas at Bents.

There are also plans for a 'refer a friend' programme.