DIYWEEK.net – GfK Barometer

GfK Barometer

The DIY Week sector barometer uses figures supplied by leading market analyst GfK to track the quarterly sales performance of four key sectors in the DIY market as well as the total market value.

DIY Week has indexed the data to 100 as of the third quarter of 2008. All other figures show a rise or fall in relation to this original datum point.
To view each sector In isolation, as well as GfK's latest analysis of that sector, simply click on the relevant tab at the right of the chart.

Daniel Fearnley, Account Director at the Retail & Technology Division of GfK has extensive experience working with GfK's client list, of both retailers & manufacturers, across market sectors such as decorative, tools and garden products. Using GfK's market research Daniel advises clients across all areas of the marketing mix from product selection and pricing to distribution and promotional effectiveness.