Essential reading for retailers and suppliers in the home improvement market

B&Q to transform Soho square into 'Open Garden'

Published: 18 April 2017 - Jenny Wonnacott

London is set to get a little greener this April as home improvement retailer B&Q opens the gates to the Open Garden, a new pop up outdoor space in Soho for Londoners to relax, enjoy and entertain in.

B&Q
B&Q's Open Garden aims to demonstrate what can be done in small-scale spaces

The venture marks a first for the Kingfisher home improvement retailer. With the average new build garden now 40% smaller and a higher proportion of new homes now garden-less flats, the Open Garden is part of B&Q’s mission to show how even the smallest outdoor space – whether it’s a balcony or a window sill – can be transformed into a green haven.

Open every day from 10am, visitors will be able to drop into the pop up space to discover all the joys of a garden in the middle of central London. Foodies can sample tasty, freshly cooked BBQ food from Barbeskews Catering and botanical inspired drinks served in the Portobello Road Gin shed. Those looking to make the most of their lunch break can read or relax with friends on cosy outdoor sofas in amongst a sensory collection of plants, flowers and easy to grow herbs. There will even be a flower selfie wall to pose against. Londoners looking to unwind can drop by until 9.30pm for an evening drink under the open skies of Soho Square to the soundtrack of live music from the No Limits Street Band.

For those keen to get a more hands on experience, there will be daily free workshops with B&Q experts on how to transform even the smallest space into a green, wildlife friendly sanctuary with little effort and minimal cost. These are available to join on the day and places are also bookable online via Eventbrite. BBQ cook extraordinaire and YouTuber, DJ BBQ, will be dropping in to make a special appearance on Saturday 29th April to show off his grilling and DJ-ing skills on the latest B&Q BBQs.

Whilst the Open Garden is free and open to the public, one lucky winner will win the chance to host their own private party for them and nine or more friends. Hosted in a special VIP terrace area with live music and including free food and drink, this memorable evening is up for grabs on B&Q’s social media channels.

B&Q's market director for outdoor Mike Norton said: “Gardens in London can be small and many have to make do with a small balcony or window sill, but that doesn’t mean that Londoners should miss out on the joys of outdoor space. With summer approaching, we wanted to do something really different to remind Londoners how extraordinary a garden can be, and to inspire them to get out and make the most of the spaces they do have, whatever the size.”

B&Q’s Open Garden is free to attend and will be open to the public in Soho Square, London from Wednesday, April 26 until Saturday, April 29, 2017.

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