DIY giant to help customers beat the credit crunch with instruction in home improvement techniques.
B&Q may soon be offering DIY classes to customers who are increasingly doing the work themselves, but lack the requisite skills.
Ian Cheshire, chief executive of B&Q's parent Kingfisher, is keen to make the classes appeal to men who feel they need to hone their skills.
Speaking to The Financial Times, Mr Cheshire said: "DIY is getting a bit cooler again. [People] have got a bit more time and more tight [budget] pressures. Quite a few men don't know how to do these things," said Mr Cheshire. "[Women are] really keen to learn. We have to find a way of presenting it to the men that it is not embarrassing."
The classes, which B&Q hopes to begin running this autumn, build on a revival of interest in home improvement and are likely to be available only in bigger stores.
For more information or to book your place visit diy.com