Essential reading for retailers and suppliers in the home improvement market

B&Q offers cut-price loft insulation again

Published: 12 March 2009
B&Q has found a unique way to market is latest 'loss leading' loft insulation deal.
B&Q offers cut-price loft insulation again
The chain has given away enough rolls to insulate all the homes in what could possibly be Britain's coldest road.

From this Friday (March 13) B&Q will be offering Knauf 'space blanket' loft insulation for just £3.98 a roll, down from its normal price of £11.98.

Not as cheap as the £1 a roll deal earlier this year, but still something smaller retailers will not be able to keep pace with.

The deal, like the £1 a roll is paid for through controversial CERT funding, is a government backed scheme in which energy firms prove their green credentials by subsiding home energy schemes usually via the big DIY sheds.

Chris Pateman, managing director of the BMF recently branded CERT funding as a 'complete nonsense in reality'.

B&Q and the manufacturer donated rolls to residents of Coldhome Street in the small town of Banff, Aberdeenshire.

Aberdeenshire is also home to Bremaer, officially the coldest measured spot in Britain according to the Met Office

It is also the place where the coldest day in modern history was recorded on 10 January 1982 when temperatures plunged to minus 27°C.

Presenting the free insulation to the residents general manager for B&Q in Elgin, Roger Bodden, said: "There's no doubt Aberdeenshire can get pretty chilly during the winter and this insulation should make a considerable difference to both their warmth and their wallets."

Comments

Published prior to March 2014
By A.Peel
Are there any planned offers in the pipe line for
loft insulation winter 2013/14
Published prior to March 2014
By Scott
Yup b&Q are now selling the recycled insulation at a "half price discount" of 7.49 "reduced" from 15 a roll. A complete con if you ask me.
Can anyone ever remember paying 15 per roll of insulation?
Thought not!

(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark

What do you think?


How has footfall been so far this January?



Latest reader comments

re: Focus to enter administration

treejoc
Ossian, said sad to see it go .This is what a debt does, well if cerberus and the moneylenders hadn't taken 2.6 billion out of the old ...

re: Staff at new B&M store to face Christmas Eve redundancy

Keith Singleton
I am disgusted at the treatment shown to staff by the multiples. No wonder they get so big so quickly. But it isn't just their staff that ...

re: PM refuses calls for shops to shut on Boxing Day

Danny Ocean
Wasn't this the PM who stood on the steps of number 10 preaching that she would be the champion of the little people and making the world a ...

re: Parasene announces multi-million pound expansion

MARCELINO NOVAL
Did you actually carriet this project ?...

re: Wickes: More complaints from employees

jefg
Forklift drivers are no linger paid extra as of this summer. Its an added risk. I have been advised not to take the FLT training...

Most read stories