Essential reading for retailers and suppliers in the home improvement market

B&Q offers cut-price loft insulation again

Published: 12 March 2009
B&Q has found a unique way to market is latest 'loss leading' loft insulation deal.
B&Q offers cut-price loft insulation again
The chain has given away enough rolls to insulate all the homes in what could possibly be Britain's coldest road.

From this Friday (March 13) B&Q will be offering Knauf 'space blanket' loft insulation for just £3.98 a roll, down from its normal price of £11.98.

Not as cheap as the £1 a roll deal earlier this year, but still something smaller retailers will not be able to keep pace with.

The deal, like the £1 a roll is paid for through controversial CERT funding, is a government backed scheme in which energy firms prove their green credentials by subsiding home energy schemes usually via the big DIY sheds.

Chris Pateman, managing director of the BMF recently branded CERT funding as a 'complete nonsense in reality'.

B&Q and the manufacturer donated rolls to residents of Coldhome Street in the small town of Banff, Aberdeenshire.

Aberdeenshire is also home to Bremaer, officially the coldest measured spot in Britain according to the Met Office

It is also the place where the coldest day in modern history was recorded on 10 January 1982 when temperatures plunged to minus 27°C.

Presenting the free insulation to the residents general manager for B&Q in Elgin, Roger Bodden, said: "There's no doubt Aberdeenshire can get pretty chilly during the winter and this insulation should make a considerable difference to both their warmth and their wallets."

Comments

Published prior to March 2014
By A.Peel
Are there any planned offers in the pipe line for
loft insulation winter 2013/14
Published prior to March 2014
By Scott
Yup b&Q are now selling the recycled insulation at a "half price discount" of 7.49 "reduced" from 15 a roll. A complete con if you ask me.
Can anyone ever remember paying 15 per roll of insulation?
Thought not!

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As Bunnings opens its largest Warehouse store to date (110,000sq ft) this week but also trials small format like a number of retailers, we ask: is there still a place for 'big box' retail stores in the UK?


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