Essential reading for retailers and suppliers in the home improvement market

B&Q offers cut-price loft insulation again

Published: 12 March 2009
B&Q has found a unique way to market is latest 'loss leading' loft insulation deal.
B&Q offers cut-price loft insulation again
The chain has given away enough rolls to insulate all the homes in what could possibly be Britain's coldest road.

From this Friday (March 13) B&Q will be offering Knauf 'space blanket' loft insulation for just £3.98 a roll, down from its normal price of £11.98.

Not as cheap as the £1 a roll deal earlier this year, but still something smaller retailers will not be able to keep pace with.

The deal, like the £1 a roll is paid for through controversial CERT funding, is a government backed scheme in which energy firms prove their green credentials by subsiding home energy schemes usually via the big DIY sheds.

Chris Pateman, managing director of the BMF recently branded CERT funding as a 'complete nonsense in reality'.

B&Q and the manufacturer donated rolls to residents of Coldhome Street in the small town of Banff, Aberdeenshire.

Aberdeenshire is also home to Bremaer, officially the coldest measured spot in Britain according to the Met Office

It is also the place where the coldest day in modern history was recorded on 10 January 1982 when temperatures plunged to minus 27°C.

Presenting the free insulation to the residents general manager for B&Q in Elgin, Roger Bodden, said: "There's no doubt Aberdeenshire can get pretty chilly during the winter and this insulation should make a considerable difference to both their warmth and their wallets."

Comments

Published prior to March 2014
By A.Peel
Are there any planned offers in the pipe line for
loft insulation winter 2013/14
Published prior to March 2014
By Scott
Yup b&Q are now selling the recycled insulation at a "half price discount" of 7.49 "reduced" from 15 a roll. A complete con if you ask me.
Can anyone ever remember paying 15 per roll of insulation?
Thought not!

(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark

What do you think?


As a retailer, what do you struggle most with in the adhesives & sealants category?




Latest reader comments

re: B&Q invites suppliers to pitch at Innovation Open Day

Chaminda Lankagama
We are an electrical engineering compay and a shet metal fabricator. we can provide customiezed products and also standared sheet metal ...

re: Independent Chichester DIY shop to close after almost 60 years

Martin Sampson
so sad to see a fellow independent retailer go, this a now a common sight across both our industry and the country as a whole, wishing you ...

re: Suspended prison sentences for Floors-2-Go directors

Lynn
I would look into culzeen ventures also for these.shite bags...

re: B&Q and Valspar partnership to "transform the paint market in the UK"

Kat
I own an eleven bed B&B and redecorate every year so have lots of experience. My local B&Q started stocking Valspar, so I decided ...

re: B&Q opens its first small-format high street store

Keith Messam
It is with regret that we are closing our 58 year old tool business in Chichester. Just wondering if B&Q would be interested in taking ...

Most read stories