DIY giant will offer around 15,000 lines for sale on new mobile specific site, with the ability to reserve and collect any product from the full B&Q range within half a day.
While customers can currently access the retailer's site www.diy.com using their mobiles, the site navigation and structure is geared towards browsing from a desktop computer. So far this year almost 4.5m users have visited the site via their mobile device, prompting B&Q to launch a mobile-specific version, which will allow users to shop more quickly and with minimal clicks.

The retailer launched its iphone app last summer and plans to link this to the new mobile site, providing 'how to' information and DIY advice. According to B&Q, around 3,000 people download its app every month.

The latest launch is part of the retailer's multi-channel investment plan, announced by parent firm Kingfisher in March this year.

B&Q director of multi-channel Dave Elliott said: "We're bringing our online channels inline with consumer trends to make it easier for our customers to browse, be inspired and shop for all their home improvement needs on the go with minimum effort and no fuss."

B&Q joins a host of retailers in the DIY and home sector who have launched mobile specific versions of their websites over the past year, including Marks & Spencer, Sainsbury's and John Lewis.

According to figures from B&Q, 51% of smart phone users are more likely to purchase from retailers with a mobile specific website, while trends also show that consumers are using their mobile devices more and more for researching products online and for services such as reserve or click and collect.