Essential reading for retailers and suppliers in the home improvement market

B&Q invests heavily in tools for Christmas

Published: 10 November 2009
Home improvement retailer announces the launch of a £30 million investment in power and hand tools both in store and online this Christmas.
B&Q invests heavily in tools for Christmas
From November 13 until December 17, B&Q will offer customers five different half price deals on drills from Ryobi, DeWalt, Bosch and Black & Decker as well as price cuts on 50 branded power and hand tools, and accessories.

In a bid to strengthen its tool sales in the run up to Christmas, the Kingfisher-owned retailer will also provide in store demonstrations, as well as up to 25% off small appliances. Brands such as Breville, Morphy Richards, Bosch, Cata and Samsung will all be available in special four-day deals during the five weeks.

B&Q commercial and marketing director John Colley said; "With the festive season fast approaching, we want to make it even more affordable for shoppers to get the best DIY gifts for friends and family. We've expanded the number of products on offer this year to make this our biggest ever power tools and hand tools offer."

During the five-week event, there will also be offers on car accessories, pressure washers and appliances.

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