The Valspar Corporation, which owns PlastiKote among other paint brands, has announced a strategic partnership with B&Q which will see the DIY giant supply a full selection of premium Valspar paints in every store.
Valspar will be positioned as one of the retailer's flagship paint brands, and the two companies are collaborating to create "an entirely new consumer experience not seen before in the UK decorative paints marketplace."
It is set to significantly expand Valspar's presence in the UK and Ireland, and will bring consumers more choice for interior and exterior paints which can be custom tinted.
Valspar chief executive Gary Hendrickson said: "Our partnership with B&Q is another important step in expanding our global consumer paint business and bringing innovative paint solutions to new retail partners and markets."
"We're looking forward to helping B&Q grow the paint category and making its stores the destination of choice in the UK and Ireland for consumers' painting projects."
A B&Q spokesperson said: "We can confirm that B&Q and the Valspar Corporation have been trialling a new partnership that will transform the customer experience of the paint market in the UK. We will have more to say in early 2013 with a view to roll out mid 2013."
DIYWeek.net will have more on this story as it develops.