B&M has increased its presence in South Wales with the opening of a new store in Llanelli.

The B&M Home Store with Garden Centre is located at the new Cross Hands Business Park, opening its doors to the public on Saturday with the help of some special guests.

Chairman of Carmarthenshire Councillor Irfon Jones and his wife Jean Jones were on hand to cut the ribbon to officially declare the store open.

Store staff nominated a local charity to join in the opening day fun. Representatives from Wales Air Ambulance attended the store opening and raised money throughout the day as B&M’s VIP guests. They also received £250 worth of B&M vouchers as a thank you for taking part.

B&M Cross Hands store manager said: “We’re feeling really positive about the creation of new jobs for local people and feedback from customers has been great so far.”

The Llanelli store is the second B&M in the town, following the Bargains store located at Parc Pemberton. The store stocks a great range from homeware, pet ranges to paint and a large garden centre selection.

The north east will soon have a new store when B&M opens its doors at the newly-built Skelton Retail Park, Cleveland on Wednesday, November 22, creating 50 new jobs.

A spokesperson from B&M said: “We’re feeling really positive about the creation of even more jobs for local people and we hope customers are going to be delighted with their new store. We are all really excited to get the doors open and welcome our new customers through the door in a few weeks.”