Essential reading for retailers and suppliers in the home improvement market

Asda reveals it won't participate in Black Friday sales

Published: 8 November 2018 - Kiran Grewal

It has been confirmed that supermarket chain Asda will shun this year's Black Friday event, which takes place later this month, in a bid to spread its deals across the festive period.

Instead of taking part in the one-day event, Asda has confirmed it will be running a special 'deals period' of its own.

 

It means customers will be given the option to make more savings across a longer period instead of the one day.

The move comes after customer feedback told the company that they would prefer savings throughout Christmas, including on their traditional shop, instead of a 24-hour flash sale.

The retailer promises that from early-November through to Christmas and into the New Year customers will see more offers landing in stores.

Asda president and CEO, Andy Clarke said: “The decision to step away from Black Friday is not about the event itself.

"Over the last two years we’ve developed an organised, well-executed plan, but this year customers have told us loud and clear that they don’t want to be held hostage to a day or two of sales."

The news follows after The Kingfisher-owned DIY chain, B&Q, announced that it won’t be slashing prices on November 23 along with other retailers hoping to cash in on Black Friday and will, instead, stick with its everyday low prices model.

Comments


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Register
Printable View E-mail Bookmark
*

What do you think?


How important is the housewares category to your business?



Latest reader comments

re: Hardware store wins fight against music licence body

Will
I am treasurer or a sports and social club and have a £724 bill from PPLPRS. Part of the bill is for dance clases, but a lot of the cost is ...

re: The man who put the Q in B&Q visits latest store

B&Q bob
The old BQ that he built respected staff loyalty and rewarded those willing to learn extra to be able to advise customers. The new BQ cut ...

re: Builder wins Toolstation's prize draw pick-up

Rob Burns
First time in store Dudley. Steph helped me find what i was looking for, so now will be my first place to use....

re: Homeowners worry over-the-top smart security might attract burglars

AndyH
No Way,I call BS on that one. Burglars have always been detrerred by obvoius expensive alram systems, window marking and security lighting. ...

re: Kingfisher study reveals the home is more important to happiness than our jobs

B&Q bob
Ironic then that kingfisher has altered it's staffs Hours so we get to spend less time with our families in our homes than ever before. ...