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Argos to grow own-brand homeware ranges

Published: 5 April 2017 - Jenny Wonnacott

Following its takeover by Sainsbury's last year, Argos has revealed plans to grow its own-brand product ranges, with a particular focus on homewares.

The Sainsbury
The Sainsbury's team will be helping to develop Argos' own brand products

The retailer will be using the design expertise of its new supermarket owner to drive growth in the homeware category, among others. Commercial director Robbie Feather, who is the former head of Sainsbury's online business, said that Argos had been strong on brands in categories such as electricals and gadgets.

He explained that there were now big opportunities to develop more of Argos' own products, emphasising the strategy would involve driving “hard into home.”

Sales recently rose 4.3% at Argos for the nine weeks to March 11, with bosses saying they were very pleased with the store's performance since last year's acquisition.

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