Argos will launch 'Red, White and Blue' Fridays leading up to Black Friday as part of its Christmas campaign.
Deals will be available every weekend, kicking off today with promotions, such as '3 for 2' on all toys and price cuts on electricals. Argos is also guaranteeing that it will offer the difference if customers find the deals cheaper elsewhere.

All deals will be serviced by the new UK-wide Fast Track same-day home delivery service, which is currently free for orders of £50 and over. Customers purchasing online for Fast Track store pickup in as little as 60 seconds can also currently get £1 money back on orders over £25.

Argos managing director David Robinson said: "Customers just can't wait to start their Christmas shopping and we want to reclaim Fridays for Brits and celebrate them every week between now and Christmas. Fridays have always been a special day in the minds of the British public, whether it represents fish 'n' chips, drinks down the pub or simply the start of the weekend.

"We are, of course, gearing up for Black Friday like everyone else, but we don't think getting a great deal should wait until then... Christmas shopping is stressful enough without doing it all in one weekend - that's why we want to make every Friday a 'feel-good' one with many fantastic deals every single week until Christmas."