This research supports our findings because we regularly evaluate the impact of poor product instructions on users out-of-box experience. 41% of people in one of our recent surveys have come across poor product instructions with flat pack furniture. There is an international standard for the content, structure and presentation of instructions and a key principle is that instructions should reduce the user s risk and prevent misuse of the product. 53% of consumers in another of our surveys told us that they would do more DIY if instructions were easier to follow.

When we create instructions for flat pack furniture manufacturers and retailers we always minimise the number of times that a user needs to move or turn the product over during assembly. This saves them time and keeps them safer. So the challenge is to grow the DIY market and to keep customers safe by improving the design of products and the corresponding instructions.

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