Essential reading for retailers and suppliers in the home improvement market

Product News Archive April 2011

Lightweight paint pump 28 April 2011
The new Ventus Easi-Flow paint system is a lightweight, hand-powered pump which provides totally mobile, continuous paint-feed to the desired attachments.

A ‘Blooming Great’ deal 28 April 2011
Solus hopes to drive sales through garden centres during spring and early summer with its 'Blooming Great Deals' promotion.

West+ ad campaign 27 April 2011
Westland has launched a multimillion-pound ad campaign.

A good solution 27 April 2011
The Anza Solutions range of brushes, rollers and paint pads is especially formulated for all paints and features the 'less mess' brush rest and ergonomic comfort handles.

Recycled content cans 26 April 2011
Dulux is introducing 25% recycled content plastic cans across its range of emulsion paint from May.

Frost-proof planters 26 April 2011
Sankey is encouraging the sales of its frost-proof plant containers this spring.

Easter ad campaign 21 April 2011
Rug Doctor has returned to UK and Irish screens with a two-week TV ad campaign to encourage its dealers to stock up to satisfy the extra demand over the Bank Holidays this month and next.

Bentley relaunches range 20 April 2011
Charles Bentley has relaunched its Bentley Homecraft range of paintbrushes and DIY accessories.

Don't forget the linked sales 14 April 2011
As consumers look to tidy up sheds, fences and decking after a tough winter, Hamilton Acorn offers its Anza Solutions range of woodstain and varnish brushes.

Dulux debuts woodcare 13 April 2011
Dulux has entered the stains and varnishes market with the Dulux interior and exterior Woodsheen range.

Consumers choose Cuprinol 13 April 2011
The Cuprinol PowerPad came out on top in recent independent testing carried out by Future Thinking.

Out-foxing garden pests 12 April 2011
Scoot is a patented, non-toxic fox repellent from Foxolutions.

Voted best by BHF 8 April 2011
Carl Kammerling's Maxima ratchet pruner was recently awarded Best Garden Product by the British Hardware Federation at the Totally shows in February.

Polycell's £3m campaign 7 April 2011
Polycell is investing £3m in its 2011 communications campaign. Activity kicks off with a TV ad campaign from April 18 until the end of May.

Best of British ad campaign 6 April 2011
Cuprinol will launch a new tv ad campaign on April 18, celebrating Britain's 'Garden Stars' with real people in real gardens.

Improved protection 5 April 2011
It's rust, not break-ins, that destroys most padlocks, says Abus, so the company has developed 'NanoProtect' to ensure its essential components are rust-resistant for 40 years.

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What do you think?


Do you expect to see an increase in demand for garden pest control products as the huge trend for houseplants continues?



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