Consumer adhesives brand Araldite is launching a series of cartoons featuring the Stickmen - that's Stickman and Sketch - aimed at users of all ages.
The cartoon strips will provide a humorous take on product applications seen from the perspective of the characters.

Sophie Walker, marketing manager, consumer EMEA, says the idea helps give the brand a personality to distinguish it from the competition.

"The cartoon strips will remind people of the value and applications associated with Araldite adhesives and will appeal to consumers young and old," she comments.

Araldite DIY products are marketed and distributed in the UK by Velcro.