Essential reading for retailers and suppliers in the home improvement market

AMES restructures sales force

Published: 16 October 2018 - Fiona Garcia
Al Sheppard has been appointed sales director to head up the team
Al Sheppard has been appointed sales director to head up the team

Following the acquisitions of Kelkay, La Hacienda and Anchor Fast, AMES UK has streamlined operations and created a new sales structure designed to support the planned growth strategy for the business.

The acquisitions have resulted in “an overlapping network of sales representatives” said AMES UK group sales director Richard Pyrah, adding that a single unified sales team dedicated to garden centres had been created in order to streamline the organisation and ensure efficient and effective communications.

The 22-strong team will represent all the brands – Kelkay, including Easy Fountain and Borderstone, as well as La Hacienda and Woodshaw – providing a single point of contact for all garden centres.

Mr Pyrah said: “At AMES UK, we have some ambitious plans for the future, including the introduction of several new major categories. The creation of a single garden centre sales agency team is going to be critical for efficient communications and will ensure we continue to provide an excellent service to our customers.”

He also announced the promotion of Al Sheppard to the role of sales director with responsibility for developing the garden centre channel for all the AMES UK businesses and the recent appointment of Scott McCabe who has also joined the garden centre team.

“Al has been driving garden centre sales alongside me for the last three years, and with over 30 years of experience in the industry, he brings a wealth of expertise to our growing business. The addition of Scott to the team will help to further increase our presence in the channel and continue to strengthen customer relationships.”


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