Essential reading for retailers and suppliers in the home improvement market

Amazon late for launch down under

Published: 28 November 2017 - Kiran Grewal

After months of speculation, Amazon was set to debut a soft launch of its new Australian marketplace website. Retail consultant Scott Kilmartin told Australian news outlet, The New Daily, there would be a “soft launch” of the site on Thursday, followed by an official launch on Friday – to coincide with the annual pre-Christmas discount shopping frenzy known as Black Friday.

However, some confusion about this launch has caused a slight backlash for the global online retailer, with only a handful of people from the "test team" able to utilise the updated marketplace. As a result, many members of the public took to social media to express their frustration at there being no sight of the Australian marketplace, even though it was set to launch four days ago. Before this, did exist in Australia, but it only would sell books, e-books and kindles.

On Twitter @TheStaceyWalker said: "1am and no sign of Amazon Australia going live."

@realTomCoyne: "All I can see on #AmazonAustralia is e-books. Hasn't it launched?"

Providing an image of the countries list on Amazon which did not include Australia, @corneliusJK said: "Welcome to Australia Amazon, NOT! Launch not going according to plan! Face Plant"

Although not quite the launch that was expected for Amazon, the eventual launch could spell trouble for retailers down under, with at least 60% of Amazon's revenue expected to be made up by electronics, clothing and cosmetics by 2023, the company is expected to significantly 'accelerate' Australia's online shopping market, new UBS research revealed.

More news on the launch of Amazon in Australia as it develops.



28 November 2017 17:12:36

...and no doubt paying miniscule tax revenue to Australia, as per their global operations elsewhere.

(Your email address will not be published)
9 + 9 =  
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

Latest reader comments

re: Latest update on Green Homes Grant and implications for homeowners and landlords

John Hart
After applying for a green homes how long will it take for a decision? thanks...

re: SX Rainproof Exterior Caulk

I need the exterior sx rain resistant caulk! Can't get it anywhere so please help! How can I order it? Need it yesterday...

re: BCT can replicate any material in a ceramic tile

Christina Tiritanou
Not sure if you can help as I require a tile which has the measurements of 6”x 6”? Thank you....

re: Latest update on Green Homes Grant and implications for homeowners and landlords

colin thompson
SarahVery clear and helpful information.Thanks...

Most read stories