Founded in Britain in 1780, ADDIS Housewares is a family-run manufacturer of innovative, high quality products for the home.

The company’s extensive portfolio of products – spanning cleaning to food storage – is a reflection of its adaptability to the challenges and demands of a domestic market. This versatility has contributed to Addis’ market leading position across several sectors: “The ability to spot gaps in the market and create a range to fill this has been an integral part of Addis’ success,” explains marketing manager Janine Davies.

Many of Addis’ products manufactured in the UK carry the ten-year guarantee, the benefits of this are clear: “We put a huge amount of time and effort into designing our products so that they will stand the test of time,” continues Ms Davies. “Our consumers appreciate that our products are high quality and many of them are multipurpose, so they offer excellent value for money.”

Addis’ 50-litre pedal bin launched last year is a product that reflects the company’s values. At first glance it seems an unassuming kitchen essential; however, it incorporates clever design with hard-wearing materials to create a long-lasting utility product. “Addis originally started in the 1780s making toothbrushes, but now our most long-standing and successful ranges are our award-winning mops and food storage. As a British company, our focus on and knowledge of the UK market has allowed us to keep up with customer demands for products that are high quality and work hard.”

Its flat back ensures it sits perfectly against kitchen walls to save space and its wipe-clean finish means it can be easily maintained in the busiest room of the house. Its large capacity and pedal-operated lid means less emptying and greater hygiene, while its extra wide opening eliminates spills, ideal for households with children. Complete with the Addis guarantee of quality, and retailing at £17.99, this high-value product demonstrates the value of buying British.