Essential reading for retailers and suppliers in the home improvement market

ABUS Plus key unlocks greater profits

Published: 4 December 2007
Retailers need a 'Unique Selling Point' that secures the future and can focus a better service to their customers. The ABUS Plus key system is like no other key and provides exceptional security levels via its 250,000 genuine differs. It can be a Hardware retailer's USP. It can only be cut on a special ABUS machine, keeping out the competition, whilst giving consumers the very best security.
ABUS Plus key unlocks greater profits
For a limited period this ABUS Plus-Key cutting machine is available via HOPPE and Toolbank on an unbeatable deal. When added to any ABUS £500 stock order, the RRP £2,500 Plus-Key cutting machine can be bought for only £500 net. And it comes with a free key decoder worth £119 and 100 Plus key blanks, worth over £500 when cut. So when the first 100 free Plus key blanks are cut, the new machine will have paid for itself. After that, every key blank cut will deliver at least £3.60 profit to the retailer.

These Plus keys are used in the premium ABUS Granit, Diskus and 88 padlock ranges which are visually imposing very robust, and resist most attacks. The Plus locking mechanism adds to their security appeal by making them manually un-pickable, while key reproduction is limited to specialist retailers with the ABUS Plus USP.

According to ABUS UK MD, Nick Vanderhoest 'This is a real opportunity for hardware stores and locksmiths to increase their sales by promoting ABUS Plus padlocks and cutting extra Plus keys at a very reasonable profit. Plus machines are now available, but stock is limited, so each machine deal will be sold on a first come, first served basis.'


11 May 2017 14:40:34

bonjour je voudrais savoire le prix de la machine pour faire les cles abus svp merci 

tel 0633226231

(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

As we near the end of the summer season, which category is the biggest for you in the build up to autumn and winter?

Latest reader comments

re: Homebase announces CVA proposal and will cut thousands of jobs

Real shame, this was once a brand with an identity and had a strategy of concessions in Habitat , Argos , coffee shops and other concession ...

re: Clas Ohlson to close Croydon store, as it continues to “optimise” UK store base

Dene Presley
this is what is happening because of future technology as the internet shopping is on a rise It’s sad news this shop is closing It’s a ...

re: Long reach sander from QEP

Dermot Connaughton
I want one of these immediately for a house I'm doing up with very high celings.Where in Ireland can I buy one or would you please supply ...

re: New Flashing Tape from Sylglas Fuels Profit Boost for Retailers

Gel Jones
Responding to a TEN YEAR old post is not the way to ask!Heard of Google?...

re: excels in Which? website survey

Graham Bel
I was served by Alisha today and would like to say she was very accommodating and would recommended anyone to be served by her, thankyou ...

Most read stories

Blog and Comment

Dawn of a new age in customer service

Customer service used to be about answering telephones and responding to written requests, but our fast paced, social media driven society ... Read More >>