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A warm Easter fails to tempt the nation to shop

Published: 22 April 2014
Retailers suffered a drop in shopper numbers over the Easter weekend, despite the weather being remarkably warmer than last year.
A warm Easter fails to tempt the nation to shop
Figures released by retail data company Springboard show that footfall on the high street for Good Friday and Easter Saturday dropped by 8.4% and 10.7% compared with last year.

But last-minute shoppers heading out onto the high street yesterday boosted footfall by 10.2%.

Springboard marketing and insights director Diane Wehrle said: "People are clearly still very nervous about spending and the recovery is fragile.

"Easter weekend is the next big trading opportunity for retailers after Christmas, but people may have chosen to spend their holiday doing activities other than shopping over the first two days."

Retail parks benefited the most over the Easter weekend with only a 1% drop and a 1.9% drop on Good Friday and Easter Saturday respectively, while yesterday saw a huge increase in footfall of 22.9%.

Ms Wehrle continued: "Monday is the last day to enjoy shopping and make a day of it before the bank holiday ends, and calm weather has encouraged people to head out for last minute spending."

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