A new online paint retailer has been launched, claiming it will 'change the paint industry'.
Colour & Paint is a new online retailer that specialises in developing exclusive paint collections by working with consultants and independent paint manufacturers.

The iPatch is a new concept from the company that will replace paint sample pots and make choosing and mixing colours easier. Each iPatch is made to order for each customer. It is an A4 adhesive sheet of real paint that can be fixed and peeled off, without leaving any marks, to a range of surfaces, including walls, skirting boards and architraves.

The new tool 'eliminates the need for tester pots', has a 'significantly smaller carbon footprint' - due to the costs involved in producing the plastic paint pots - and 'costs considerably less than premium brand tester pots', according to the company in charge of the product's marketing, Brand Voice.

Colour & Paint is also launching a new range of paint, called Mr & Mrs Smith At Home, in collaboration with the world-wide boutique hotel review company. The range features 28 colours that have been inspired by 'ten years travelling the world' and are said to evoke various global destinations, from Morocco and Miami to Ithaca and Iceland.

The brand new Colour & Paint website is due to launch next week.