February is likely to be a busy time for UK manufacturer Whitefurze who will start the month preparing for a fourth appearance at Paperworld Frankfurt (hall 30., stand E19), the world's leading exhibition for office supplies. This will be followed promptly by further appearances at two of Europe's largest exhibitions; Spring Fair, Birmingham (12F10-G11) where the company's full range of housewares, food storage, storage and garden products will be showcased, & Ambiente, Frankfurt (6.0 C30) where an exciting range of storage, food storage and housewares products will be on display.
2018 is also going to be an important year for the business as Whitefurze is celebrating 40 years in the industry and to mark this achievement are currently undergoing a major refresh of its branding and image.
The privately-owned company started trading in 1978 and despite suffering a devastating fire in 2002 have gone from strength to strength now supplying more than 800 products across the Housewares, Storage, Garden and Food storage categories into the UK's major Retailers, Garden centre groups, Wholesalers, Independent retailers and export markets.
Ongoing investment in people, machinery and NPD is a core strength of the business and ensures competitive pricing and industry leading service and fulfilment levels across the entire product range.
After 40 years in the business Managing Director/Owner Philip Lanni has no plans to slow down stating "We have seen many market highs and lows over the last 40 years and adapted to them all. We are long term players and despite challenging conditions in today's climate, I am really looking forward to the next 40 years!"
Visit Whitefurze at Spring Fair Birmingham (stand 12F10-G11); Ambiente (hall 6.0, stand C30); Paperworld Frankfurt (hall 30., stand E19) to find out more.