Three successful shows, two exciting locations and one brilliant start to 2017 - UK manufacturer Whitefurze kick-started 2017 with appearances at Paperworld Frankfurt, Spring Fair Birmingham and Ambiente. 

To enhance visual recognition of the Whitefurze brand and compliment the company's expansion into the European market, the UK manufacturer invested in a brand new stand to celebrate its third year at Paperworld Frankfurt.

A refreshed, new-look Allstore range was well received by buyers who witnessed Whitefurze returning to Paperworld, the world's leading trade fair for office supplies and stationery, to present their extensive collection of UK-made, multipurpose storage solutions.

The company dedicated a bay to showcase its versatile manufacturing capabilities by displaying a selection of storage solutions in a variety of eye-catching colours. Visitor feedback was very positive with many expressing interest in the range.

Spring Fair saw the return of a custom-built stand in hall 18 at the NEC, Birmingham. New additions and colours to the company's comprehensive collection of garden and storage products created a buzz and, as part of an ongoing process of product development, Whitefurze showcased a full range of food storers with newly designed packaging featuring lifestyle imagery and the Union Jack.

The privately owned manufacturer also exhibited a comprehensive range of housewares at Ambiente, one of Europe's largest consumer goods trade fairs. Whitefurze Sales Director Tracey Stone says 'We strongly felt that it was important to develop our company presence in Europe by expanding our exhibition list to include Ambiente. We now look forward to developing the new opportunities initiated at the show'.

The back-to-back events have set the precedent for the company's development plan for 2017 and Whitefurze is intent on returning with more products, colours and designs next year.