Carl Kammerling International is celebrating another successful year, full of new product launches and fantastic promotions. With dedication to product innovation, as well as understanding customers' requirements, Carl Kammerling has continued to provide for the evolving needs of both retailers and tradesmen.
The continuous review of core ranges within the business has delivered a raft of new products in 2016. A particular highlight was the introduction of the new improved C.K High Leverage Cutters offering a 30% slimmer head profile and improved cutting performance, along with two new C.K Heavy Duty Cable Cutters for cutting cables up to 52mm in diameter. All of the new C.K tools products have surpassed turnover expectations within a few months of launch.
Reinforcing our values of continuous improvement, both the Hotbox and Winter Wonderland promotions were enhanced this year. Dedicated products for a new channel focus and an improved loyalty scheme update helped in significantly driving customer engagement, resulting in a 20% increase in customer signups participating in the promotion this year.
2016's highlight of the year was the arrival of another industry first, the innovative C.K Magma Test Equipment Case, providing safe and convenient storage for test equipment along with a handy folding storage section for a small selection of hand tools. This product has taken the market by storm and looks like it will become one of the Top10 selling products in the company in the years ahead.
Finally the plans to develop turnover in adjacent markets and channels has been achieved with continued growth in French electrical wholesale, along with new success in the construction markets in the UK with all account opening targets delivered.
Paul Fallon, marketing manager of Carl Kammerling International, commented, "The new product launches in 2016 have helped to really drive our sales programme with our customers. As the product life cycle is becoming more condensed in a consumer driven market place, the expectations for new and innovative products are increasing on a constant basis and those that embrace it will be the ones that succeed.
"Not only have we seen a large number of product launches this year, but the sales results have far exceeded our expectations, proving that our marketing plans are effective at protecting our status as the number one hand tool brand for the electrician. We look forward to another successful year of new products and fantastic promotions in 2017."