Stax's attendance was prompted by the opening of the new DIY and home improvement hall, which has made Spring Fair the UK's largest trade show.
Opening on 4th February and running until 9th, Spring Fair presents a whole new opportunity for Stax to not only consolidate it's position in the DIY and garden market, but also reach other sectors with their extensive homewares range.
Speaking about the upcoming show, Stax Joint MD David Hibbert commented, "With the new addition of the DIY and home improvement hall at Spring Fair, we felt it was essential to fly the Stax flag for the DIY sector right from the very beginning. We've built Stax on the back of the DIY sector so this presents a great opportunity to educate new and existing customers to the benefits Stax can bring to their business."
As DIY sector sponsors of the pre-show guide, and exhibiting with a large 8x4m stand, Stax will have a strong presence at the show.
Stax Purchase Director Simon Wright added,
"In previous years we've used trade shows to leverage our own brand offering, but Spring Fair presents an opportunity to fly the flag for Stax and all the advantages that Stax as wholesaler - and a key link in the supply chain - can bring to independents across numerous sectors.
As the UK's biggest trade show, with in excess of 60,000 visitors, the event attracts key buyers from all over the UK as well as international markets.
Wright continued, "Stax's operations are now truly global, with offices in China and a growing number of international customers, mainly across Europe. The weak pound presents an opportunity for us to grow our export business and penetrate further into Europe, so we hope Spring Fair will help facilitate this process."
Stax can be found on stand 10C30 where key representatives will be able to discuss customers' individual product needs as well as provide a range of introductory new customer benefits.