Essential reading for retailers and suppliers in the home improvement market

Dencon Electrical Accessories Launch New Website

Dencon Accessories Ltd. are inviting their customers to visit and explore their newly launched state of the art e-commerce website.

With the prominent focus on design and user journey, the team has made real strides in product categorisation, moving away from the outdated brochure led model and thoroughly enhancing the user's experience.
The 'responsive' designed website site caters to the needs of their vast customer base of wholesalers using PCs, tablets, or smart phones. By enhancing what was traditionally an interactive catalogue of 12,000+ products, into a streamlined site with improved search capabilities, increased product information, reviews and an enriched registration process. Customers can also benefit from a membership area where they can place orders 24/7, create shopping lists and login and out when required.
One user of the site said,
"The site has vastly improved. I order a range of products from the Dencon site, and now I can see my net prices, and am able to choose which packaging type I require."

Robert Milliken, Director of Dencon Accessories Division, commented saying,

"Advances across the site have enabled us to be reactive with our pricing, and target customers with discount codes for use online. We have also been able to track customer traffic across the site, and the numbers we are seeing are more than encouraging!

Since the site became optimized, we have seen an uplift in users accessing the site both on tablets and mobile devices. Whilst from an operational perspective, it has greatly improved our ability to report, react and adapt to customer trends and has become one of our key channels for lead generation."
He went on to say"¦
"The development of the website is an ongoing endeavor, which is at the core of our business. As the market continues to grow towards digital platforms, we only expect to see further growth and increased revenue in this area."
To register as a customer, and experience the full benefits of the new site, visit Dencon at http://www.dencon.co.uk/
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N.B. The information contained in this entry is provided by the above supplier, and does not necessarily reflect the views and opinions of the publisher

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