Essential reading for retailers and suppliers in the home improvement market

Get your baps out 

So is the MEM's advert sexist? When I first read the description of it I thought this was a bit of an overreaction by the ASA.... Read entry
 
Posted by Ellie Dawes Ellie Dawes 05 March 2012 09:34:39 More from: DIY in cyberspace

Help, everyone's slagging me off! 

One of the fears companies, particularly larger companies, have with getting involved with online marketing and social media is the potential for negative feedback.... Read entry
 
Posted by Ellie Dawes Ellie Dawes 16 January 2012 16:43:19 More from: DIY in cyberspace

Add your business to Google Places. It is FREE. 

I just wanted to highlight something you could, and should all be doing for free to put your business on the map. Literally.... Read entry
 
Posted by Ellie Dawes Ellie Dawes 15 November 2011 15:08:47 More from: DIY in cyberspace

Lights, Camera, action! Utilising online video. 

Online video is an effective way of advertising online, most advertising gurus are agreed on that. But what's the best way to do it? Isn't it expensive to achieve results? Here are a few things I think you could consider to get off the ground with video advertising.... Read entry
 
Posted by Ellie Dawes Ellie Dawes 18 October 2011 15:10:36 More from: DIY in cyberspace

In praise of the wild goose chase 

You get told everywhere that social media is the future and marketing will never be the same again. I wonder how many of us start social media accounts secretly thinking, this can't really be as useful as it's cracked up to be.... Read entry
 
Posted by Ellie Dawes Ellie Dawes 25 August 2011 12:44:48 More from: DIY in cyberspace

Why apps upset me, and Google+ cheers me up  

A part of me hates smart phones. For one thing they turn nice normal people who you used to enjoy socialising with into annoying recluses who sit in the pub totally ignoring you while they poke people on Facebook and play Angry Birds. ... Read entry
 
Posted by Ellie Dawes Ellie Dawes 18 July 2011 10:55:18 More from: DIY in cyberspace

Don't sand so close to me 

At a recent seminar I went to about building online communities, one of the speakers said that the best way to engage people through social media was to get them competing against each other. So if you had an online forum, introduce a star system so people who had made more posts had more stars under their names. ... Read entry
 
Posted by Ellie Dawes Ellie Dawes 24 June 2011 13:32:38 More from: DIY in cyberspace

Bringing search into Focus 

I've just been taking a look at the amount of Google searches for Focus DIY over the last few years using Google Insight.... Read entry
 
Posted by Ellie Dawes Ellie Dawes 02 June 2011 17:17:38 More from: DIY in cyberspace

The world wide web in miniature 

It's official, the internet is changing. Or rather, the way people are using the internet is changing, so the internet needs to change. And it will, so don't let your website be one of those left behind. ... Read entry
 
Posted by Ellie Dawes Ellie Dawes 17 May 2011 13:07:04 More from: DIY in cyberspace
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What do you think?


As a retailer, what do you struggle most with in the adhesives & sealants category?





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