So is the MEM's advert sexist? When I first read the description of it I thought this was a bit of an overreaction by the ASA.... Read entry

One of the fears companies, particularly larger companies, have with getting involved with online marketing and social media is the potential for negative feedback.... Read entry

I just wanted to highlight something you could, and should all be doing for free to put your business on the map. Literally.... Read entry

Online video is an effective way of advertising online, most advertising gurus are agreed on that. But what's the best way to do it? Isn't it expensive to achieve results? Here are a few things I think you could consider to get off the ground with video advertising.... Read entry

You get told everywhere that social media is the future and marketing will never be the same again. I wonder how many of us start social media accounts secretly thinking, this can't really be as useful as it's cracked up to be.... Read entry

A part of me hates smart phones. For one thing they turn nice normal people who you used to enjoy socialising with into annoying recluses who sit in the pub totally ignoring you while they poke people on Facebook and play Angry Birds. ... Read entry

At a recent seminar I went to about building online communities, one of the speakers said that the best way to engage people through social media was to get them competing against each other. So if you had an online forum, introduce a star system so people who had made more posts had more stars under their names. ... Read entry

I've just been taking a look at the amount of Google searches for Focus DIY over the last few years using Google Insight.... Read entry

It's official, the internet is changing. Or rather, the way people are using the internet is changing, so the internet needs to change. And it will, so don't let your website be one of those left behind. ... Read entry