Mouldable glue Sugru has smashed two equity crowd-funding records, achieving the largest single investment of £1m and having the widest reach, with stakeholders in 68 countries.
The brand closed its crowd-funding campaign
on Crowdcube, launched in May, after raising £3,548,820 - 355% more than its original target - from 2,700 investors.
Crowdcube director Matt Cooper said: "Sugru has led a stonking campaign and the huge number of investors shows how customers want to support a brand they love... It's been one of our most popular raises, proving that crowd-funding really does make investing accessible, affordable and rewarding for everyday investors and professionals."
Sugru will use the money to support further expansion into retail outlets across Europe and the USA. An extensive roll-out of this unique adhesive is already underway across 4,000 stores at major US retailers, including Lowe's Home Improvement and Target, with the number of outlets scheduled to reach 10,000 by December 2015.
Sugru already has over 1m customers and has sold 5m packs in over 160 countries.
Inventor and co-founder of Sugru Jane ni Dhulchaointigh said: "What a great month! The crowdfunding campaign truly reflects most projects at Sugru: hard work, team spirit, customer interaction, loads of fun and a few record-breaking moments."