Essential reading for retailers and suppliers in the home improvement market

£10.4m fund underpins UK launch of online DIY marketplace

Published: 7 April 2016
A major European online marketplace for DIY and gardening products is now looking to challenge B&Q and Homebase head-on following a cash injection of £10.4m.
£10.4m fund underpins UK launch of online DIY marketplace
Founded in France in 2012 by Philippe de Chanville and Christian Raisson, ManoMano allows customers to buy DIY products online from a network of merchants, connecting the buyer directly with the seller.

The start-up has over 1.8m unique visitors a month and 400,000 customers, and has benefited from a rapidly-growing DIY market in its own country and on the continent.

ManoMano now believes the UK market is ripe for disruption, and aims to attract customers with a wider choice, competitive prices and a strong community network of helpful professionals and enthusiasts. was launched in January this year with a team of 10 people. The only DIY and gardening pureplayer in the UK, it is looking to convince both wholesalers and retailers to join the country's biggest DIY and gardening 'catalogue'.

It says that while UK sellers offer a maximum of 35,000 products and services online, ManoMano offers 150,000 products, from spades and stainless steel barbecues to the most specific, technical and esoteric pieces of DIY and gardening equipment - even including full-scale wind turbines.

Commenting on the UK launch, Mr de Chanville said: "We're delighted with the 13m Euros raised, which means that we can really focus on the 40bn Euro market in the UK. The British are world-renowned gardeners and DIYers, and so we think they'll love ManoMano, which we like to believe is the online temple for garden and home equipment."

Mr Raisson added: "We have a bigger range and lower prices than incumbent retailers. ManoMano also serves as an online community with forums, advice papers and messaging tools, so if you're a professional, a hobbyist or a first-timer you can find anything you want."

The investment was raised by four European funds: Partech Ventures, Piton Capital, CM-CIC Capital Privé and Bpifrance.

ManoMano is also looking to grow its existing operations in Spain and Italy.


(Your email address will not be published)
Already Registered?
Sign In
Not Yet Registered?
Printable View E-mail Bookmark

What do you think?

Have you seen a greater interest in tiling from younger consumers, as a result of social media influences?

Latest reader comments

re: Hardware store wins fight against music licence body

I am treasurer or a sports and social club and have a £724 bill from PPLPRS. Part of the bill is for dance clases, but a lot of the cost is ...

re: The man who put the Q in B&Q visits latest store

B&Q bob
The old BQ that he built respected staff loyalty and rewarded those willing to learn extra to be able to advise customers. The new BQ cut ...

re: Builder wins Toolstation's prize draw pick-up

Rob Burns
First time in store Dudley. Steph helped me find what i was looking for, so now will be my first place to use....

re: Homeowners worry over-the-top smart security might attract burglars

No Way,I call BS on that one. Burglars have always been detrerred by obvoius expensive alram systems, window marking and security lighting. ...

re: Kingfisher study reveals the home is more important to happiness than our jobs

B&Q bob
Ironic then that kingfisher has altered it's staffs Hours so we get to spend less time with our families in our homes than ever before. ...

Most read stories